Educational Vision

The Department of Marketing and Logistics Management aims to cultivate professionals with strong ethics, global vision, and practical skills in marketing, logistics, and chain management. Our curriculum bridges theory and practice, emphasizing teamwork, communication, problem-solving, and lifelong learning to meet the evolving needs of the industry.

Program Features

Our program is built on four key pillars:

• Comprehensive Knowledge Structure – solid foundation in marketing and logistics theories.
• Integration of Theory and Practice – hands-on learning through real cases and projects.
• Diverse Learning Development – courses in workplace ethics, IT applications, and foreign languages.
• Industry–University Collaboration – partnerships that enhance students’ practical and professional capabilities.

Curriculum Focus

We emphasize chain-based omni-channel marketing—helping students master technology integration in modern supply chains.

Marketing Management

Courses cover product, brand, pricing, channel, and integrated marketing communication. Students learn to connect online and offline channels and promote Taiwanese brands to global markets.

Logistics and Chain Management

Training includes logistics operations, store and chain management, and distribution system design. Students learn to manage business, logistics, financial, information, and human flows to build competitive advantage.

Learning Outcomes

Graduates of the program will:

• Demonstrate both theoretical and practical marketing and logistics expertise.
• Communicate effectively and work collaboratively in professional settings.
• Apply digital tools and global perspectives to solve real-world business problems.

International Master's Program

►Graduate Course Requirements (2025 Academic Year)